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Jessie’s got a New Gig

Jessica Simpson has wrangled a new endorsement deal.  The actress who has been the face of proactive will now be the face of the new Dallas beer Stampede Light Plus.

“She’s the face of the brand now,” said Lawrence Schwartz, Stampede’s president and chief executive, who says sales have more than doubled in the past year.
Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”
“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Ms. Simpson said in a statement. “Yes, I work out and take care of myself, but I also like a cold beer once in a while.”

1.      Healthy beer is stupid.

2.      So is Jessica Simpson.

3.      Ohhhhh, I get it…


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