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Diddy Buys Enyce

Here’s what Poppa Diddy Pop had to say about his latest acquisition:
“Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,” Diddy said in a release. “Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the
menswear and boy’s lines, and launching into new licensing categories.”

He doesn’t seem too worried about our current economy.  He said, “The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

As you know Diddy is no stranger to the fashion world.  His label, Sean John, just celebrated its 10 anniversary. Source

Puffy irritates me but I can’t deny that he is a mad genius.  With that said, I didn’t buy Enyce before…I’m not going to buy it now.  Excuse me whist I study the Target circular.  Mossimo is on sale this week.


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