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Ice T to Revitalize Rap With Digital Label

ice1Veteran to the rap game, Ice-T, will be launching a digital record label through EMI in hopes of weeding out “bubblegum pop” permeating radio waves.

“I’m trying to get back to more hip-hop. To me, music right now is like disco. It’s very sing-songy, and nobody’s dealing with content. That’s what I miss. I miss Tupac and Big. You got Lupe Fiasco and TI now, but in general, we’re swamped with bubblegum pop.”

“We signed about five groups. We’ve got an artist from L.A., a group called Certified from Washington State, Born Twice from Houston, and a Korean kid from New York. I’m playing the whole map.” Source

Good luck with that Ice…hip-hop is in a bad place right now.

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